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Mashable Media Summit - The future of Native Advertising

StumbleUpon - Native Advertising"All news are old news" - and for this reason we are not scared to talk about the one year old "Mashable Media Summit - The future of Native Advertising".  Teal Newland (VP of Brand Strategy, StumbleUpon) and Adam Ostrow (Chief Strategy Officer, Mashable) discuss the future of Native Advertising .

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Heineken "Dropped"

Bildschirmfoto 2013-12-31 um 15.17.29

 

Heineken dropped people in Alaska, Cambodio, Morocco, Poland and Philippines. 

This called reality style ad (unscripted) is much cheaper than TV spots or scripted series.  

In September 2013 this campaign generated more than 2 million views on Youtube. 

Read more: Heineken "Dropped"

Coca Cola Content Strategy 2020: Liquid ideas!

Coca Cola Content StrategyThe following two great videos (produced by The Cognitive Media) will explain the approach of the Coca Cola Content Strategy in 10 chapters in 17 min.:

Read more: Coca Cola Content Strategy 2020: Liquid ideas!

Axe Apollo Space Academy (AASA)

Axe Apollo Space Academy AASA Branded EntertainmentAfter the incredible space campaign of Red Bull with Felix Baumgartner (Agency: Red Bull Media Houses) in cooperation with NASA and the US Air Force, the producer of consumer brands Unilever developed a similar idea for their consumer brand Axe.

Read more: Axe Apollo Space Academy (AASA)

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Mission

What are the differences (in terms of practice, law, importance marketing mix etc.) in Branded Entertainment in Germany, Brazil, Japan, India and Russia?