"All news are old news" - and for this reason we are not scared to talk about the one year old "Mashable Media Summit - The future of Native Advertising". Teal Newland (VP of Brand Strategy, StumbleUpon) and Adam Ostrow (Chief Strategy Officer, Mashable) discuss the future of Native Advertising .Read more: Mashable Media Summit - The future of Native Advertising
The following two great videos (produced by The Cognitive Media) will explain the approach of the Coca Cola Content Strategy in 10 chapters in 17 min.:Read more: Coca Cola Content Strategy 2020: Liquid ideas!
After the incredible space campaign of Red Bull with Felix Baumgartner (Agency: Red Bull Media Houses) in cooperation with NASA and the US Air Force, the producer of consumer brands Unilever developed a similar idea for their consumer brand Axe.Read more: Axe Apollo Space Academy (AASA)