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Interview: Chantal Rickards - MEC a GroupM and WPP Company

Bildschirmfoto 2014-01-28 um 12.27.13

Today we talk with Chantal Rickards (Head of Programming & Branded Content EMEA of MEC) about Branded Content in general, about the special characteristics of Branded Content in EMEA, about different integration types and about global media planning.

Read more: Interview: Chantal Rickards - MEC a GroupM and WPP Company

Interview: Paul Smith (Repucom)

logoREPUCOM-Europe-Holding-GmbH-DEBEO had the unique chance to interview Paul Smith, Founder & CEO Repucom at the German Product Placement Award 2013 in Stuttgart. We were able to ask him several questions about the importance of measuring the value of products placements, how their tool works and where it is being used. 

Read more: Interview: Paul Smith (Repucom)

Interview: Alison E. McManus (CEO Branded Marketing Group)

Branded Entertainment Online had the unique opportunity to talk to Alison E. McManus, the CEO of Branded Marketing Group from New York. International Blockbusters like James Bond: Casino Royale, Wall Street 2 and the Transformers movies are well known for their successful and well integrated Product Placements thanks to Alison. Enjoy!

Read more: Interview: Alison E. McManus (CEO Branded Marketing Group)

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Mission

What are the differences (in terms of practice, law, importance marketing mix etc.) in Branded Entertainment in Germany, Brazil, Japan, India and Russia?